In 2017, the company abandoned plans to start its own subscription video on demand service and pivoted away from original content. Sud said Vimeo does not make money from advertising like Google The challenge for Vimeo is getting potential customers to understand its business model. (GOOGL)’s YouTube and many other media sites. So she’s not concerned about traffic, viewing hours and other metrics that matter more to marketers. “We now view YouTube as a partner, not a competitor,” she said, adding that the company also works with Twitter “What we offer to creators is the ability to have a successful video strategy,” Sud said. (FB), Instagram, LinkedIn and other social media sites. It’s a strategy that’s paying off well for the company. (AMZN) and Time Warner, the predecessor company to what is now AT&T’s Sud joined Vimeo in 2014 as a director of marketing, following stints at both Amazon Vimeo reported revenue growth of nearly 25% in the first quarter and now has just under a million paying subscribers for its tools and services. She was promoted to CEO in 2017.Īfter she took over the top spot, she doubled down on Vimeo’s focus on helping creators make money from their videos - and that isn’t just about trying to help wannabe YouTube stars. “It used to be that video was for Hollywood studios and media professionals. Yoga instructors and churches are working with Vimeo, for example.Ĭreating an online video strategy for small business Now, the next phase is small businesses needing to market and communicate with video for social media,” she said. “Small organizations desperately need to communicate with video but they have no idea how to do it. Transgender youth turn to YouTube for a safe space “But in five years, every small business should have a video strategy.” They’re trying to grow their business,” Sud said. To help small businesses, Vimeo recently acquired Magisto, an artificial intelligence startup founded in Israel that makes editing and production tools for short-form videos.
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